How Much does Search Engine Optimization Cost?

A great article on the cost of search engine optimization can be found at http://www.startupjournal.com/columnists/smalltalk/20060927-smalltalk.html. Note the next to last paragraph - "If you're unsatisfied with your own attempts to improve search rankings, then think about hiring outside help. But take bids from several firms, and get a list of previous clients to interview and see how much their search rankings improved." You know your business better than anyone else and should always attempt to do something first before looking externally.

Chapter Three Terms

The following is a list of terms to know for Chapter Three (being covered this week):
1. Binary
2. Central Processing Unit (CPU)
3. Computer System
4. Information Appliance
5. Magnetic Disk Storage
6. Mainframe Computer
7. Microcomputer
8. Microprocessor
9. Midrange Computer
10. Minicomputer
11. Network Computer
12. Network Server
13. Network Terminal
14. Off-line
15. Online
16. Optical Disk Storage
17. Peripheral Devices
18. Pointing Devices
19. RAID
20. RAM
21. ROM
22. Workstation

For Thursday

Read Michael Porter's essay Strategy and the Internet posted on HBS at http://hbswk.hbs.edu/item/2165.html.

Phishing and Pharming

A good overview of two security issues too new for the text - phishing and pharming - can be found on etrade at https://us.etrade.com/e/t/estation/help?id=1220200000. It is not the best or most complete coverage, but it does give a good high-level discussion.

Chapter 2 Terms to Know

The following is a list of terms/individuals you should know as you study Chapter 2 and the dicussion around it:
Adaptive learning systems
Alliance
Barriers to Entry
Business Process Reengineering
Competitive Forces
Customer-focused
Differentiation
Explicit Knowledge
Growth
Innovation
Knowledge-Management
Michael Porter
Strategic information systems
Switching costs
Tacit Knowledge
Total Quality Management
Value Chain
Virtual Company